Why we Scrapped a Working PLM and Rebuilt

Duro Design is the first AI-Native PLM

August 19, 2025

TABLE OF CONTENTS

Proven PLM to a Bold Reset

  • Founded in 2017, Duro’s first platform gave hardware startups and NPI teams a modern alternative to rigid, legacy PLM tools.

  • Companies in aerospace, robotics, and industrial sectors saw the value: accelerating launches, improving traceability, and managing supply chains.

  • As these customers and their markets moved faster, a bigger leap was needed—Duro shelved years of trusted work to rebuild from the ground up.

  • Rebuilt in 2025, Duro Design is the first AI-native PLM, API-first and fully programmable, built for the speed and complexity of modern hardware development.

Watch — Why We Rebuilt

Scrapping a working product wasn’t easy—but it was necessary. In two minutes, CEO Michael Corr explains why Duro spent six months rebuilding, and why going AI-native was the only way to meet the speed and complexity of modern hardware development.

Inside Duro Design

Duro Design brings a native digital thread and AI-powered intelligence across every workflow. Using 3D views and AI-driven insights, engineers can keep data accurate and instantly accessible, from the earliest design stages through production. With natural language search, change order analysis, automated BOM optimization, and programmable APIs, engineering teams gain full visibility from design through production.

AI in PLM
Duro Design 3D View

Duro Design isn’t just an update—it’s a foundation for modern manufacturing. Built with direct input from aerospace, robotics, and industrial automation industries, as well as a wide partner ecosystem, this enhanced PLM solution sets a long awaited new standard for hardware engineering.

 

Duro’s out-of-the-box PLM platform is intuitive for your entire hardware team.

Flexibility to build the hardware tech stack your team deserves.

Protect your work from overwrites without leaving your CAD tool.

API

Duro’s GraphQL API allows you to query rich data on your libraries.

Stay compliant and launch on schedule.

Scale your computer hardware manufacturing.

Get affordable PLM and stay agile

Gain efficiency by centralizing documentation.

Stay up to date with Duro’s latest content, including blogs, videos, eBooks and more.

Learn how to access and use key features to get the most out of Duro.

Get to know Duro and our mission to revolutionize hardware.

News on Duro, including fundraising, team additions and integration partnerships.

See our latest job listings and what makes our team tick.

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